Ryan Rogers uses his advertising degree to work on national campaigns

Written byAshley McClure-French

СAPPRaginСAPP Cajun culture empowered me to be tenacious, challenge the status quo, and celebrate specificity like queer spaces and Cajun heritage. I believe these qualities are inherent to great advertising professionals.СAPP

СAPP advertising alum Ryan Rogers
Ryan Rogers
Graduation Year
Class of 2010
Major
Strategic Communication
Hometown
New Orleans, La.

Where I'm From

IСAPPm from New Orleans where I grew up loving commercials.

Where I Am

I am an associate creative director at Pandora developing a custom advertising product. 

Where I'm Going

I am going to continue to build diversity and inclusion into companies I work with.

Ryan Rogers, СAPP10, had a packed schedule in college СAPP he was involved with over 10 student organizations. 

СAPPI was extremely involved in extracurriculars,СAPP he said. СAPPI also worked between one and four jobs at all times. My time at UL Lafayette is well-remembered, but I donСAPPt know how I did it.СAPP

He was a board member for the Honors Program and , a senator on Student Government Association, and part of multiple committees with . Ryan was also a staff writer for , an emcee for UPC events, and a lifeguard at the . 

In the middle of it all, Ryan began his career in advertising.

СAPPI got a job as a copywriting intern turned part-time writer at RUSSO (then The Russo Group), where I worked until graduation,СAPP he said.

After that, his career path took him from Lafayette to New Orleans to San Francisco.

СAPPUpon graduation, I got a job at Right Angle, where I worked as a copywriter and broadcast producer for nearly three years,СAPP he said. СAPPThen, I returned to RUSSO where I served as senior copywriter, then associate creative director, then creative director overseeing two offices.

СAPPIn 2015 I made the move to PETERMAYER in New Orleans where I worked on major national clients as the dedicated senior copywriter on Kennedy Space Center, Delaware North Parks & Resorts, and more,СAPP he said.

After making an impression with his work at PETERMAYER, he was offered a role at Google.

СAPPAccepting an offer I couldnСAPPt refuse, I moved to San Francisco to work on an embedded marketing team at Google with small/medium business marketing partners,СAPP he said. СAPPHere, I also helped develop the global Pride campaign for LGBTQ+ families.

СAPPThen, I was recruited by Pandora in 2018 to develop their new custom advertising product as the teamСAPPs dedicated associate creative director,СAPP he said.

Ryan describes his career path in advertising as СAPPinevitable,СAPP but his choice to attend UL Lafayette was because of the community.

СAPPI maintained a childhood love of commercials, plus a talent for writing and visual art СAPP advertising was an inevitable career path,СAPP he said. СAPPI chose the UL Lafayette advertising program because it gave me room to grow in a smaller, more supportive environment. Plus, the program celebrated creativity and strategy in practice.

СAPPRaginСAPP Cajun culture empowered me to be tenacious, challenge the status quo, and celebrate specificity like queer spaces and Cajun heritage,СAPP he said. СAPPI believe these qualities are inherent to great advertising professionals.СAPP

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